Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life by Dave Marinaccio

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Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life

'“David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all.”—David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007“Dave has an active and agile mind, and he’s always a fun read.”—Martine Rothblatt,author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015"After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It’s loaded with good advertising sense and is well worth reading." —Jack Trout, Global Marketing Expert and author"For die-hard Mad Men fans who want to read about the world of advertising from someone who has spent years in the thick of it, this will fit the bill." —Library Journal“Marinaccio’s willing to share in this book . . . the basic, fundamental, timeless truths that the real, rare professionals in this industry know, but that for some reason too rarely get passed along.” —Agency Review'
'“David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all.”—David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007“Dave has an active and agile mind, and he’s always a fun read.”—Martine Rothblatt,author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015"After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It’s loaded with good advertising sense and is well worth reading." —Jack Trout, Global Marketing Expert and author"For die-hard Mad Men fans who want to read about the world of advertising from someone who has spent years in the thick of it, this will fit the bill." —Library Journal“Marinaccio’s willing to share in this book . . . the basic, fundamental, timeless truths that the real, rare professionals in this industry know, but that for some reason too rarely get passed along.” —Agency Review'
Publisher: Arcade Publishing ISBN: 9781628726213 Pages: 232