Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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Biography of an Idea: The Founding Principles of Public Relations

'“Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence government policy, into a far more ambitious—and controversial—realm of seeking to influence and change public opinion and behavior.” —The New York Times'
'“Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence government policy, into a far more ambitious—and controversial—realm of seeking to influence and change public opinion and behavior.” —The New York Times'
Publisher: Open Road Media ISBN: 9781497698673 Pages: 857