Competitive Intelligence: The Key to Strategic Advantage: A Guide for Small Business Owners by Carol Tallon

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Competitive Intelligence: The Key to Strategic Advantage: A Guide for Small Business Owners

Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.

Publisher: Oak Tree Press ISBN: 9781846210938 Pages: 18