To be brilliant in business you have to dare to be different. It means going against the grain, taking risks, and never giving up despite the challenges hurled at you. Everything You Know About Business is Wrong is the book for the unconventional business brain who won't accept anything but excellence. Based upon the ideas in the author's pithy column "Don't You Believe It" for Management Today, Alastair Dryburgh takes modern business myths and pulls them apart. So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.
Publisher: Headline Book Publishing