The Irish Edge: How Enterprises Compete on Authenticity and Place by Finbarr Bradley, James J. Kennelly

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The Irish Edge: How Enterprises Compete on Authenticity and Place

Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs.

Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs.

Publisher: Orpen Press ISBN: 9781909895041 Pages: 208